Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which help doing the market research. More on web analytics
Most of them are free; some provide basic service for free. Just check it out and select as per your requirements.
1. Google Analytics :
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
2. Yahoo! Web Analytics :
Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers. By storing data in raw, non-aggregated form, Yahoo! Web Analytics is more than simply a reporting tool. It is a powerful, and highly flexible, data analysis tool. Both near real-time and historical data can be segmented instantly and visualized with advanced graphs to help marketers and site designers answer specific business questions and find new insights to improve their business.
3. Clicky Web Analytics :
Clicky is designed to be the easiest web analytics service you’ve ever used. Services like Google Analytics do everything except take out the trash, but you probably don’t know what any of the data means. With Clicky, everything just makes.
4. GoingUp :
GoingUp! Now lets you earn points while using our web analytics tracking. Soon, you’ll be able to use these points for premium services such as search engine promotion, keyword rank monitor and more. Plus, you can even turn your points into cash or prizes. Sign-up to GoingUp! Now so you can start earning these points! Simply install the GoingUp! PHP tracking code on your site and your points will start to accumulate.
Free Web Site & SEO Tools available. Improve your site with these fun and useful tools, courtesy of GoingUp!
5. Piwik :
Piwik is a downloadable, open source (GPL licensed) real time web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages
Piwik aims to be an open source alternative to Google Analytics.
6. Site Meter :
Site Meter’s comprehensive real time website tracking and counter tools give you instant access to vital information and data about your sites audience. With our detailed reporting you’ll have a clear picture of who is visiting your site, how they found you, where they came from, what interests them and much more. It offers Free and Premium service.
7. STATCOUNTER :
A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Insert a simple piece of our code on your web page or blog and you will be able to analyze and monitor all the visitors to your website in real-time!
* Free, Fast, Responsive, Quick loading and Reliable Service. (Why is it free?)
* Invisible Tracking – no ads on your website.
* Accurate real-time website statistics with detailed visitor tracking and analysis.
8. ChartBeat :
Control the story, track a product launch, or exploit an opportunity as it happens. Our dashboard, iPhone app, and email & SMS alerts let you know the minute your traffic spikes, your servers crash, or your page slows to a crawl.
Our unique measurement technology shows you whether people are actively engaging with your content, not just how many page views they received.
Our simple dashboards take analytics beyond the analysts. Now the people on the front lines can understand what’s happening and what they need to do.
9. Woopra :
Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. We deliver the richest library of visitor statistics in the industry through our innovative desktop application. But Woopra is more than simply statistics.
Our service was built as a framework for expansion complete with an open API and plugin capabilities. We continue to add features and functionality which immediately become available to all customers. We invite you to sign up and experience the power of Woopra first hand!
10. iWebTrack :
Track and monitor the activities of every individual visitor to your website, web statistics, visitor system information, advertising campaigns, conversion tracking, and graphical statistics with the fastest growing web analytics provider in North America and the U.K. Knowing what your web page statistics are is the key to successful online business. Iwebtrack is the best web traffic analyzer on the internet.
11. Truviso :
Visitor Insight real-time web analytics software enables global organizations to generate more value from their visitors and customers through relationship marketing.
Built on a revolutionary hyper-performance data analytics engine, Visitor Insight can efficiently process and analyze the vast amounts of data and the complex relationships generated by hundreds of millions of unique visitors and track behaviors on- and off-site to provide unprecedented customer insight.
12. ShinyStat™ :
ShinyStat™ is a platform that specialises in internet audience analysis and website statistics. The ShinyStat™ platform was one of the first in the world to develop a system that could statistically record the number of accesses to internet sites while maintaining the complete privacy of the user. ShinyStat is currently Italy’s leading web statistics provider with over 255,000 Italian website accounts. If so many website owners have chosen ShinyStat™ it is because over the years they have appreciated the company’s professionalism and the ease with which the platform can be installed and utilized.
13. OneStat :
OneStat.com is a leading global provider of real-time web analytics solutions, delivered to customers through hosted, on demand services without costly investments in IT infrastructure. Our web analytics solutions dramatically improve the visitor experience, online sales and ROI of marketing campaigns of today’s largest online businesses. We have become a trusted standard since we founded OneStat.com in 2002.
OneStat.com is headquartered in Amsterdam, the Netherlands and with our web analytics solutions we help more than 75,000 customers worldwide to improve the visitor experience and ROI of their websites. OneStat.com is a privately held and a profitable company.
14. eWebAnalytics :
Our software has been built so both the beginner and advanced webmaster can better there site, and there customers experience. Each visitor report within our service is easy to understand so you can take immediate action in maximizing your sites ROI. We take the guess work out of what your website visitors are doing while on your site in real time.
15. MetriServe :
MetriServe provides all the web statistics and web analytics tools you need to find out in real-time who your visitors are, where they are coming from and how they are using your web site. Use this valuable knowledge to sell more products and services and to improve your advertising campaigns. Find out more about the MetriServe web analytics service.